Privacy Policy

Last updated July 28, 2021

Thank you for choosing to be part of our community at Kno Technologies Inc, doing business as Kno (“Kno”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at hello@knocommerce.com.

When you visit our website https://knocommerce.com, or utilize the Apps “KnoInsights” or “KnoAttribution”, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our websites and our services.

This privacy policy applies to all information collected through our websites (such as https://knocommerce.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Services“).

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

TABLE OF CONTENTS

• 1. WHAT INFORMATION DO WE COLLECT?
• 2. HOW DO WE USE YOUR INFORMATION?
• 3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
• 4. WHO WILL YOUR INFORMATION BE SHARED WITH?
• 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? 6. HOW LONG DO WE KEEP YOUR INFORMATION?
• 6. HOW LONG DO WE KEEP YOUR INFORMATION?
• 7. HOW DO WE KEEP YOUR INFORMATION SAFE?
• 8. DO WE COLLECT INFORMATION FROM MINORS?
• 9. WHAT ARE YOUR PRIVACY RIGHTS?
• 10. ACCOUNT INFORMATION
• 11. DATA BREACH
• 12. CONTROLS FOR DO-NOT-TRACK FEATURES
• 13. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? 14. DO WE MAKE UPDATES TO THIS POLICY?
• 14. DO WE MAKE UPDATES TO THIS POLICY?
• 15. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when registering at the Services expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make and the products and features you use. The personal information we collect can include the following:

Publicly Available Personal Information. We collect first name, last name, and full name; business email; and other similar data.

Personal Information Provided by You. We collect data collected from surveys; app usage; and other similar data.

Personal Information obtained through technology integrations. We collect data from partner integrations (like Shopify and Klaviyo) in order to enhance your use of our products and services.

The personal information we may collect includes:

• Contact information, such as your name, mailing address, email address, and telephone number;

• Unique identifiers such as username and password;

• Preferences information such as product and brand feedback, order history, and marketing preferences;

• Certain other information you may provide to us in your communications or in connection with other products or services;

• Order data, click data, and other potentially sensitive, identifiable customer data.

All personal and you must notify us of any changes to such personal information.

information that you provide to us must be true, complete and accurate,

Log Files. We also may collect certain information by automated means when you use our Services, including your internet protocol (“IP”) address; information about your web browser software and version; if you arrived at the Services through a link from a third-party website, the uniform resource locater (“URL”) of the linking page; your mobile device identifier and other information about devices you use to access the Services; and information about your activity while using the Services, such as which pages you choose to view, queries you make using our “search” function, and other information about your account usage.

Advertising. We partner with third party ad networks to either display advertising on our web site and App or to manage our advertising on other sites. Our ad network partners use cookies or similar technologies to collect non-personal information about your activities on this and other web sites to provide you targeted advertising based upon your interests.

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

• To facilitate account creation and logon process. If you choose to link your account with us to a third party account (such as your Google or Shopify account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract.

• To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.

• To deliver services to the user. We may use your information to provide you with the requested service.

• To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.

• To send Email Newsletters and Promotions. With your permission, we may use personal information about you to send you newsletters, exclusive offers and promotions, and product news through email. We also may use personal information about you to administer our promotions.

• To obtain Feedback. We may use information you provide to us, regarding our products and services, to provide product feedback to our customers through the Services.

• Other Uses of Information. We may use personal information to provide you with the products, services, and information that you request. We may also use personal information to perform business analyses or for other purposes to improve the quality of our business, our Services, and the products we offer. We may also use personal information about you for our internal purposes, including administering our Services, investigating possible violations of and enforcing our contracts, including our Terms and Condition and any other terms and conditions associated with our products and services, and to comply with our legal obligations. In addition, we may use your personal information as otherwise described to you at the time of collection or with your consent.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organization apart from us. They will hold it securely and retain it for the period we instruct.

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Business Partners. We may share your information with our business partners to offer you certain products, services or promotions.

4. WHO WILL YOUR INFORMATION BE SHARED WITH?

In Short: We may share data with third parties for the purpose of enhancing your experience with our Services, and with integrated services.

We only share and disclose your information with third parties when necessary for enhancing the experience of our users. We have categorized each party so that you may be easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us.

Integrated Services. Our Services rely heavily on sending data to, and receiving data from, 3rd party applications. This data ensures that we are providing you with the most accurate reporting and insights, and allows you to push data we collect to other platforms for use with their tools (i.e. Klaviyo).

Service Providers. We may share your personal information with service providers that perform functions or services on our behalf (such as to host websites, manage databases, perform analyses, send communications for us, provide you with live chat service, or provide other components of websites).

Analytics and Advertising. We may allow third parties to collect information in order to provide us with analytics. For instance, the Services may use analytics tools provided by Google to help us understand how people use the Services. You can learn more about how Google collects and uses information as a part of its tools at http://www.google.com/analytics/. This data collection includes (but is not limited to) Facebook Audience Network, Google AdSense, Google Analytics, and Shopify.

Legal Process. We may disclose your personal information to respond to subpoenas, court orders, or other legal process in response to a request for cooperation from law enforcement or another government agency, and to comply with our other legal obligations.

Protect our Services and Users. We may disclose your personal information if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity, or violation of our Terms and Conditions or other contracts.

Other Circumstances. We may disclose your personal information in other ways that are described to you at the point of collection or pursuant to your consent.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

Like many companies, we and our third party partners, such as advertising partners, marketing partners, and service providers, use certain technologies such as cookies and similar technologies. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. You may be able to disable cookies by changing a setting in your web browser. Please note, however, that without cookies you may not be able to take full advantage of all the Services features.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We keep your personal information indefinitely unless you advise us otherwise. In addition, we will also save anonymized versions of your personal information..

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at hello@knocommerce.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time.

Information Collected from Visitors Outside the United States. If you are using the Services from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored and processed in the United States. The data protection laws in the United States may not be as comprehensive as those in your country of residence. By doing business or interacting with the Company and the Services, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by the Company.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you have questions or comments about your privacy rights, you may email us at hello@knocommerce.com.

10. ACCOUNT INFORMATION

If you would at any time like to review or change the information in your account or terminate your account, you can:

Contact us using the contact information provided.

Request data deletions from within your Shopify account (i.e. a customer data deletion request).

Upon your request to terminate your account, we will deactivate your account but retain your data unless you explicitly request that we remove the data you’ve collected.

If you specifically request data deletion, we will remove any order and customer data that has been collected from the integrations you have enabled (i.e. Shopify), as well as any data that has been collected by you through our platform. In some cases you may have access to data that was not collected by you (i.e. benchmarking data), and that data will not be removed.

Some additional information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit http://www.aboutads.info/choices/.

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may:

■ Contact us using the contact information provided.

11. DATA BREACH

A privacy breach occurs when there is unauthorized access to or collection, use, disclosure or disposal of personal information. You will be notified about data breaches when Kno Technologies Inc believes you are likely to be at risk or serious harm. For example, a data breach may be likely to result in serious financial harm or harm to your mental or physical well-being. In the event that Kno Technologies Inc becomes aware of a security breach which has resulted or may result in unauthorized access, use or disclosure of personal information Kno Technologies Inc will promptly investigate the matter and notify the applicable Supervisory Authority not later than 72 hours after having become aware of it, unless the

personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons.

12. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

13. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.

14. DO WE MAKE UPDATES TO THIS POLICY?

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

15. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at hello@knocommerce.com or by post to:

Kno Technologies Inc 

75 E 400 S
Suite 200
Salt Lake City, UT 84111 United States

HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please email hello@knocommerce.com, or submit a request through. We will respond to your request within 30 days.

If you are using Shopify, you may also request data deletion using Shopify’s GDPR data requests. Any request in Shopify also triggers a request on our platform. As a Shopify partner we are required to automatically process those requests. In most cases data is deleted instantly, but please allow up to 30 days in case of a failed webhook request.