Lifetimely

Kno who found you. Lifetimely tells you who was worth it.

Your post-purchase survey turns into 60+ data points and ready-made audiences. Lifetimely’s Profit Agent combines those answers into a single persona, prices it on real profit and LTV, and tracks what it earns over time. Budget goes to the customers who pay you back. Retention flows go to the ones worth keeping.

Survey data tells you where customers came from. Profit data tells you which ones to go find more of.

“Saw a friend post about it” and “clicked a Meta ad” are two different customers. You know that already.

What you don’t know is which one is still buying nine months later.

Connect Kno to Lifetimely and every survey response becomes a cohort you can follow. Group by discovery channel, purchase reason, gender, age, whatever you’re already asking. The Profit Agent stacks those answers into one persona and puts a real number on it, pulled from live store data with margin, refunds, and fees already accounted for.

So you get an answer to the question most brands guess at. Which customers are worth spending more to acquire?

What this looks like day to day

Stop building personas by hand

Kno filters one data point at a time. Great for a quick read, slow when you want to combine four answers into one audience. The Profit Agent does the combining. Ask in plain language, get the persona back sized and priced.

Rank audiences by profit, not headcount

Your largest survey audience is not automatically your best one. Volume and margin point in different directions more often than you’d think. The Profit Agent sorts every audience by contribution profit, so the one you build your next campaign around is the one carrying the returns.

Watch LTV mature

Kno gives you a survey-adjusted LTV estimate the day someone responds. Useful for moving fast. Lifetimely adds the 6, 12, and 18-month view from actual purchase behavior. Early signal and confirmed number, side by side.

Send upsells to people worth the margin

Running Disco offers in-survey? The Profit Agent ranks respondents on existing profit first, so the discount lands with customers who justify it.

Follow the audience after you build it

Push the persona to Klaviyo as a dynamic segment that updates as new customers match. Revenue and profit report back in Slack once sends go out. The work doesn’t stop at the audience.

Who this is for

Brands running paid acquisition who need to defend a CAC number. Teams building lifecycle flows that segment on more than order count.

And anyone who has spotted something interesting in a survey report with no way to tell whether it mattered to the bottom line.

Getting started

Connect Kno inside Lifetimely. Existing responses sync over. No new questions to write, no changes to your current setup, and personas show up as soon as the data lands.

Book a demo or start a free trial