Imagine a world where you don’t have to manually track or act on every piece of customer feedback. What if you could automate your entire post-purchase survey process—triggering actions in your favorite tools the moment a survey response comes in? Sounds like a dream, right? Well, it’s now a reality with the launch of KnoCommerce’s integrations with Shopify Flow and Zapier.
These powerful tools allow you to streamline your workflows, saving you valuable time while ensuring your customer feedback is automatically acted upon. Whether you’re tagging customers, creating support tickets, or triggering personalized email campaigns, KnoCommerce’s integrations make it all effortless.
KnoCommerce + Shopify Flow: Automate with ease
For those who aren’t familiar, Shopify Flow is an automation powerhouse that enables Shopify merchants to create custom workflows. These workflows are designed to trigger tasks in your existing ecommerce tools automatically, so you can stop doing repetitive tasks and start working smarter.
New to Shopify Flow? Learn more here.
With our Shopify Flow integration, you can monitor your post-purchase survey feedback and trigger actions instantly. This will allow you to push survey data to your favorite platforms, like Klaviyo, Google Sheets, Slack, or Gorgias. The more you can automate, the more efficient your workflow becomes, allowing your team to focus on what truly matters—creating better experiences and building stronger relationships with your customers.
Use cases to take automation to the next level
Here are some examples of how brands are using KnoCommerce + Shopify Flow to elevate their workflow and customer experience with automation.
Shopify Tagging: Automatically Tag Customers Based on Their Survey Responses
Let’s say you run a fashion brand and you’ve just sent out a post-purchase survey to collect feedback on your customers’ recent shopping experience. With Shopify Flow, you can automate the process of tagging customers based on their responses.
For instance, if a customer rates their experience highly, you could tag them as a “Loyal Customer” and offer them early access to new collections. On the flip side, if a customer leaves negative feedback, you could tag them as “At-Risk” and follow up with a personalized win-back strategy.
This allows you to segment your customers in real time and ensure you’re always sending the right message to the right people.
Google Sheets: Push Survey Response Data to a Google Sheet for Easy Tracking and Analysis
Think of all the data that comes from each post-purchase survey your customers submit. Whether it’s NPS scores, specific feedback on your products, or insights into the customer journey, it’s critical to have an organized way to track and analyze it.
By integrating KnoCommerce with Google Sheets via Shopify Flow or Zapier, you can automatically push all survey responses into a central Google Sheet. This makes it easy for your team to review feedback, spot trends, and take action—without having to sift through the data manually. All your insights are right at your fingertips, ready to be analyzed and acted upon.
Gorgias / Zendesk: Create Support Tickets Automatically When Negative Feedback Is Submitted
Customer service is often at the heart of brand loyalty, and managing negative feedback quickly can turn a disgruntled customer into a loyal one. With Shopify Flow or Zapier, you can automate the process of creating support tickets when a customer submits negative feedback.
For example, if a customer gives a low rating or expresses dissatisfaction, a support ticket is automatically created in Gorgias or Zendesk. This triggers your support team to reach out promptly, so issues can be resolved quickly. It’s a seamless way to ensure no negative feedback falls through the cracks.
Email: Send a Thank-You Note to Customers After They Leave Feedback
Acknowledging your customers’ feedback makes them feel heard and valued. By automating a thank-you email after a customer submits a survey, you show appreciation for their time and insight.
Whether it’s a simple “Thank you for your feedback!” or a more personalized message, automation ensures that every respondent gets the acknowledgment they deserve—without you having to manually send emails every time.
Email: Reach Out to Win Back Customers Who’ve Provided Negative Feedback
Negative feedback is an opportunity to turn things around and win back customers. Imagine a customer who’s had a poor experience and submitted negative feedback. Instead of letting that feedback sit there, you can set up an automation that triggers a follow-up email offering a special discount, an apology from the founder, or a solution to the issue.
By reaching out promptly and showing that you’re invested in improving their experience, you create an opportunity for recovery and demonstrate excellent customer service.
Slack: Get Real-Time Slack Notifications for New NPS Survey Responses
Real-time notifications can make a big difference when it comes to responding to customer feedback. When you integrate KnoCommerce with Slack through Shopify Flow or Zapier, you can set up notifications for new NPS survey responses. If a customer rates you highly, your team gets an immediate notification, allowing them to engage with the customer quickly and express gratitude. On the other hand, if a customer rates you poorly, the team can act fast to resolve the issue and prevent any potential churn.
Slack: Notify Team Members of Specific Product Feedback to Act Quickly
Sometimes, specific product feedback requires immediate attention. Whether it’s a common issue with sizing, color, or a feature request, you can use Slack notifications to notify team members about feedback that requires urgent action.
For example, if several customers leave feedback about the same issue with a product, your team can be notified instantly via Slack and take steps to address the problem—before it affects more customers.
Loyalty Programs: Reward Loyalty Points for Survey Respondents Based on Specific Conditions
Loyalty programs are a great way to show your customers that you appreciate their engagement. You can take it to the next level by using survey responses as a trigger for rewarding loyalty points. If a customer fills out a survey, you can set conditions for earning points—such as giving a specific response or completing a longer survey.
Automating this process ensures that every customer is rewarded fairly and quickly, incentivizing more people to leave feedback and engage with your brand.
KnoCommerce + Zapier: The ultimate no-code solution
Not on Shopify? No problem. We’ve also launched an integration with Zapier to make automating your post-purchase survey data even easier. With Zapier’s no-code platform, you can instantly connect KnoCommerce to hundreds of your favorite tools, triggering actions like updating your CRM, notifying your team in Slack, or launching personalized email campaigns—all without writing a single line of code.
Set up takes minutes, and with pre-built Zap templates, you can start automating workflows immediately. Whether you’re optimizing attribution, improving retention, or personalizing post-purchase experiences, the Zapier integration helps turn your DTC customer feedback into powerful, automated workflows that drive real business impact.
The best part? The use cases you can automate with Shopify Flow are just as easily replicated with Zapier.
Internal example from Sean, Kno’s Head of Product and loyal Padres fan 😉: Catching Kno responses > syncing to Slack > pushing comments to Productboard
Ready to automate?
At the end of the day, the more you automate, the faster you can act on valuable customer data. By leveraging KnoCommerce’s integrations with Shopify Flow and Zapier, you can create powerful workflows that save time, improve efficiency, and ultimately help you deliver a better experience to your customers.
Whether it’s automating support tickets, sending personalized emails, or creating real-time alerts for your team, these use cases show how powerful automation can be in shaping your business success.
Check out both the Shopify Flow and Zapier integrations and explore the power of automation! Schedule a demo with us today, or sign up for a free 7-day trial (no strings attached).