Targeted Retention: How Oats Overnight Engages Customers for Long-Term Loyalty

Cesar Gonzalez, Director of Retention Marketing at Oats Overnight, leverages the integration between Klaviyo and KnoCommerce’s post-purchase surveys to drive customer retention.

When customers indicate that vegan flavors are their main reason for purchasing Oats Overnight, Cesar’s team segments them and delivers targeted messaging centered around those vegan options.

To strengthen this connection, they include testimonials from other vegan-focused customers and link to Oats Overnight’s Facebook group, where members discuss their favorite vegan flavors and share experiences.

This approach keeps messaging relevant and boosts retention by building a loyal, engaged community.