Marleylilly

How Marleylilly’s Customer Data-Driven Strategy Led to Their Best-Performing Campaign Yet

What do Real Housewives and high ROI have in common?

For Marleylilly, the answer came straight from a post-purchase survey.

They asked customers about their favorite TV show and used that intel to: 

– Launch a Bridgerton-themed flash sale that drove tons of conversions
– Achieve their best email revenue of the summer
– Partner with influencers from Below Deck & Real Housewives to increase awareness

We love examples like these because they prove how post purchase surveys can provide way more insights beyond attribution. You definitely don’t have to be scared to be a bit more creative in what you ask.

If you want the question bank that Lizz mentions in the video clip, you can get it straight to your inbox here.

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