Graza, known for its premium olive oils, needed deeper insights into how their influencer and social campaigns were driving engagement and sales. With a growing presence on platforms like TikTok and Instagram, they turned to KnoCommerce’s post-purchase surveys to understand which channels were most effective.

By asking customers directly how they found Graza, the brand could pinpoint which influencers and platforms were driving the most conversions. This data allowed Kendall Dickieson, Graza’s social media consultant, to refine their influencer strategy—optimizing budget allocation and identifying which campaigns needed to be scaled.

The post-purchase survey provided essential attribution data, showing that both TikTok and Instagram contributed equally to the brand’s growth but for different reasons. By understanding these dynamics, Graza was able to double down on the platforms that worked, ensuring a high return on investment.

KnoCommerce’s integration with other tools like Superfiliate also streamlined Graza’s influencer management process, allowing Kendall to A/B test different tactics, like discount codes vs. landing page links, to see which drove better results.

Results:

• Improved influencer campaign effectiveness
• More precise channel attribution
• Data-driven budget decisions for social media

Check out the full case study here.