How Post-Purchase Surveys Fixed Flewd’s Broken Attribution and Transformed Their Marketing Strategy

Attribution is broken. But you can fix it.

Daniel, founder of Flewd, faced this challenge after iOS privacy changes limited tracking. 

That’s when he turned to post-purchase surveys, and within weeks, the data completely reshaped Flewd’s marketing strategy.

Here’s what he learned:

1) His real customer demographic was older than expected.

Daniel assumed Flewd’s core audience was 20–35. Survey data showed the majority were actually 28–50. That insight shifted ad targeting and messaging to emphasize relief from aches, product comparisons, and hormonal balance.

2) Customers had hidden motivations.

People weren’t just buying for stress relief—they were looking for hormone regulation and cortisol balance. Once Flewd adjusted its messaging, conversions improved.

3) Most buyers took longer to purchase.

Data revealed 80% of customers took two weeks or more to buy. That changed everything—retargeting was adjusted, and ad spend was optimized to nurture longer decision cycles.

These insights weren’t from third-party data or algorithmic guesses. They came straight from customers.

If attribution is failing you, start with the next best thing: ask.