At Kno, we believe the best way to uncover growth opportunities is by listening to your customers. Just ask BYLT Basics, a premium men’s basics brand that initially thought they had their target market figured out. But when they implemented post-purchase surveys, a surprising insight emerged: women were their biggest buyers—not for themselves, but for the men in their lives.

With this new insight, BYLT made strategic moves that transformed their business:

✅ Launched a women’s line
✅ Introduced gift-with-purchase offers
✅ Leveraged surveys to gather direct feedback and refine products

Now, women aren’t just buying for others—they’re shopping for themselves, too. This data-driven shift not only expanded BYLT’s audience but also solidified their place in the women’s fashion market.

At KnoCommerce, we help brands like BYLT harness the power of post-purchase surveys to uncover insights that drive growth. Let us help you unlock your own hidden opportunities.