KnoCommerce

BrüMate

Built to Never Spill: How BrüMate’s Customers Shaped the Ultimate Leakproof Design

When it comes to product development, BrüMate knew that guessing wouldn’t cut it—they needed to get specific about what their customers truly wanted. That’s where KnoCommerce’s post-purchase survey came in, letting Hans and the team go straight to the source.

By asking customers what mattered most in their drinkware—be it temperature retention, sleek looks, or ergonomics—one feature stood out: leakproof. Armed with this insight, BrüMate didn’t just create a spill-free product; they made leakproof a core part of their product identity.

Now, every new product is designed with that commitment, proving that customer insights aren’t just useful—they’re transformative in developing products that truly deliver.

Results

Using Kno’s post-purchase surveys, BrüMate has been able to:

Scale TikTok as a top channel: With customer feedback validating TikTok’s impact, BrüMate turned it into their #1 social platform for acquiring new customers.

Improve product development: By directly asking customers what mattered most, BrüMate honed in on their leakproof feature—now a key selling point.

Boost repeat purchases: Survey insights helped BrüMate understand what brought customers back, fueling their loyalty program and increasing lifetime value.

Refine BFCM strategy: By asking about holiday shopping plans, BrüMate tailored their promotions and started earlier, leading to a surge in repeat buyers.

Strengthen retail efforts: Post-purchase surveys revealed how in-store experiences led customers back to their website, giving BrüMate a clearer retail strategy.

Survey Questions

Tracking “How did you first hear about us?” responses for influencers helped them go beyond the typical last-click data or discount code tracking.

While many brands rely solely on Google Analytics or coupon codes to attribute influencer impact, Hans emphasizes that post-purchase surveys often revealed “4, 5, 6, 10 plus x the value” of their influencer engagements.
Was it temperature retention? Sleek designs? Ergonomics? They wanted to know the specifics that would make their products stand out. And overwhelmingly, their customers told them one thing loud and clear: leakproof.

This insight wasn’t just a validation of their product strategy—it was a game changer. It pushed BrüMate to double down on their leakproof promise. Now, every new product they create is designed with that same commitment: hot, cold, or even carbonated, their drinkware would never spill a drop, no matter what adventure their customers were on.

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