When it comes to product development, BrüMate knew that guessing wouldn’t cut it—they needed to get specific about what their customers truly wanted. That’s where KnoCommerce’s post-purchase survey came in, letting Hans and the team go straight to the source.

By asking customers what mattered most in their drinkware—be it temperature retention, sleek looks, or ergonomics—one feature stood out: leakproof. Armed with this insight, BrüMate didn’t just create a spill-free product; they made leakproof a core part of their product identity.

Now, every new product is designed with that commitment, proving that customer insights aren’t just useful—they’re transformative in developing products that truly deliver.

Results

Using Kno’s post-purchase surveys, BrüMate has been able to:

Scale TikTok as a top channel: With customer feedback validating TikTok’s impact, BrüMate turned it into their #1 social platform for acquiring new customers.

Improve product development: By directly asking customers what mattered most, BrüMate honed in on their leakproof feature—now a key selling point.

Boost repeat purchases: Survey insights helped BrüMate understand what brought customers back, fueling their loyalty program and increasing lifetime value.

Refine BFCM strategy: By asking about holiday shopping plans, BrüMate tailored their promotions and started earlier, leading to a surge in repeat buyers.

Strengthen retail efforts: Post-purchase surveys revealed how in-store experiences led customers back to their website, giving BrüMate a clearer retail strategy.