Birddogs used KnoCommerce to validate a new product idea—and turned it into a sell-out launch.
When survey responses revealed strong demand for a lightweight sweater, Birddogs fast-tracked development and used that same data to target customers who asked for it.

The result? A successful early access drop, high engagement, and a deeper connection with their audience.

“It wasn’t just a launch—it was a moment of co-creation.” – Aaron Esmailian, Head of Growth Marketing at Birddogs