This question will uncover customer preferences for gift types and occasions. Insights helped Beekman 1802 tailor their product offerings and marketing strategies for Q4.
Beekman 1802 Skincare Use Case
David Baker, Chief Digital Officer at Beekman 1802 Skincare shares how the brand leverages KNO to enhance customer personalization.
David Baker, Chief Digital Officer at Beekman 1802 Skincare shares how they leverage their post-purchase survey for customer personalization, retention and aquisition.
For starters, the most insightful question they ask on their post-purchase survey is, “What is your skin type?”
With comprehensive solutions tailored to this question, Beekman 1802 can understand and accommodate their customers’ needs based on their responses. This data allows them to craft the right messaging and communicate effectively with their audience, creating a strong hook from a retention perspective.
Discover how these insights drive personalized interactions, boost customer loyalty, and attract new customers through targeted paid acquisition strategies.
Read more of Beekman 1802 Skincare’s customer story here!
Survey Questions
This question helps confirm whether customers are splitting Beekman 1802 gift boxes into individual items for multiple recipients. Insights from the answers can guide Beekman 1802 in designing their gift boxes to be more versatile, potentially offering more customizable options or smaller sets to better match customer gifting habits.
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