TikTok
Pass Kno data to TikTok for better in platform measurment
Platform
Description
About TikTok
What is the program?
Attribution can be a mystery.
First Party Platforms, Third Party Web Analytics & Advanced Measurement vendors all have their own complex methodologies to attribute credit to a click or view. One thing’s for certain: through all the noise in one’s path to purchase, the voice of the customer is indispensable.
Post Purchase Surveys can seamlessly be integrated with your e-commerce platform (e.g. Shopify) and poll your customers directly after a sales event, adding a valuable layer of insight into your customer’s path to purchase. By sharing survey data with TikTok, we can explore ways to enhance & build reporting products in the future.
By allowing KNO to pass data into TikTok you’ll be able to more accurately measure your ad spend on their platform, which will allow TikTok to design products for you that report KNO-attributed transactions down to the ad level.
TikTok’s impact is bigger than you think: The hidden halo effect
What data will be passed to TikTok?
High level, most customer data we have from Shopify, and all response data is available to TikTok via the API connection. The customer data described below is already available to TikTok if you have the TikTok Shopify app installed, and much of it is available to their pixel. As well, TikTok is not actively collecting most of this personal data from our API, but we want to be clear it is available for access.
Data TikTok can access from KnoCommerce API: Name, Email, Phone, IP address, Shipping address, Billing address, browser/device info, order amount and items, questions asked, and responses to questions.
Also note: When you grant API access to TikTok all questions and answers will be available via the API. We recommend reviewing the questions you’re asking to be sure you’re comfortable sharing that data. To be clear, this is true if you’re using any API partner, including but not limited to Triple Whale and Peel Insights.
You can read the full terms here.
Join Hexclad, Pura Vida, Jones Road Beauty, and many others already enrolled in this exciting program. Get started here.
Benefits
Why Guess When You Can KNO?
Customer surveys give you the insights to stop guessing and start growing.
Ditch the Pixel
Get real, actionable insights from the source: your customers.
Understand Motivation
Learn exactly why customers choose you—and how to keep them coming back.
Innovate with Confidence
Build products your customers actually want, based on their feedback.
Fuel Your Growth
Use survey data to tweak your marketing, boost retention, and scale with ease.
KNO is a cheat code to attribution that’s totally legal
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Templates
Extensive survey template library that powers over 1M+ survey responses per month
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45%+
Average response rate
for all survey types -
Fast Returns
Increase ROI with targeted survey actions ie. app downloads, loyalty programs and social media interactions