Klar

Unlock complete attribution insights with Klar and KnoCommerce

By combining Klar’s tracking script with KnoCommerce survey data, you can harness both first-party and zero-party data to create a more holistic view of what channels are driving conversions.

Klar is a powerful attribution tool that uses first-party data to track customer journeys and measure channel performance. However, first-party data alone doesn’t always capture the full picture.

KnoCommerce bridges the gap by providing zero-party data—valuable customer insights such as discount code usage and post-purchase survey responses. These insights help fill in the blanks, offering a deeper understanding of your conversion drivers.

First-Party Data + Zero-Party Data = Complete Attribution

How Kno data is used in Klar

Once integrated, Kno data enriches Klar’s attribution reports by combining survey responses and discount code insights with first-party tracking.

Examples of how this data can be used:

• Identify which channels are driving first-touch and last-touch conversions.
• Attribute discount codes to specific campaigns or channels.
• Validate tracking data using customer-reported insights from surveys.

Ready to see the full picture?

Integrating Kno with Klar empowers you to make smarter, data-driven decisions by combining first-party and zero-party data.

Get setup in just a few clicks here.