From Mike Tyson to Women’s Fashion: How BYLT Basics Leverages KnoCommerce for Smarter Growth

If you’ve ever searched for the perfect T-shirt or jogger, the kind that fits just right, feels premium, and lasts way longer than you’d expect, there’s a good chance you’ve come across BYLT Basics. They’ve BYLT (pun intended) a name for themselves by delivering high-quality, elevated essentials that look as good as they feel.

But behind the scenes of their success is a team just as obsessed with growth as they are with great fabric. Spencer, BYLT’s Growth Marketing Manager, is at the forefront, constantly testing, optimizing, and fine-tuning their strategy. 

His playbook? A data-driven approach that ensures insights, not just instincts, back every decision. And at the core of it all? KnoCommerce is powering the data that fuels their next big move.

BYLT has leveraged Kno to deepen its understanding of customers, optimize ad spending, and execute groundbreaking campaigns, such as featuring Mike Tyson, breaking into women’s fashion, and fostering collaboration across internal teams.

Let’s take a closer look:

The role of Kno’s post-purchase surveys in BYLT’s growth

So, what’s BYLT’s secret to staying ahead in the ever-evolving industry? Listening to their customers. And that’s where Kno comes in.

Spencer explained: “Kno is the closest we get to our customers. It’s not just about collecting data. It’s about validating our strategies and uncovering new opportunities.”

With post-purchase surveys, BYLT gets direct insights that every team can use, from product design to finance. Simple questions like “How did you hear about us?” and “What’s your favorite product?” turn into tangible, actionable takeaways that fuel smarter decisions.

When it comes to attribution, Spencer loves the extra layer of confidence Kno provides: “It gives us a reliable gut check. When we look at where customers say they came from, it aligns with our performance metrics.” In other words? It’s not just numbers it’s validation.

Breaking boundaries with marketing campaigns

Baselines matter.

Sponsorships can be a wild card. Sure, they create buzz, but actually proving their ROI? That’s where things get tricky.

So when BYLT teamed up with boxing legend Mike Tyson ahead of his viral Netflix fight, they had two goals:

1. Inspire customers with a “look good, feel good” mindset.
2. Measure the impact not just assume it worked.

Spencer and the team knew they couldn’t just rely on gut instinct. Instead, they set a clear baseline before the campaign even launched.

“We started by using survey data to measure how familiar customers were with Tyson’s involvement from day one,” Spencer explains. “That gave us a clear starting point to track any shifts in brand recall or sales after the campaign aired.”

But they didn’t stop at surveys. The team also tracked site traffic, customer buzz, and sales trends to get the full picture.

They looked at multiple factors:

• Site traffic on fight night: Did the campaign drive immediate interest?
• Sales impact around Black Friday: Since the fight happened right before the biggest shopping season, was there a noticeable lift?
• Word-of-mouth buzz: How many people internally and externally were talking about it?

And the results? BYLT saw its biggest Black Friday ever. 

“After Tyson’s fight, we saw noticeable spikes in customer survey responses tied to his name,” Spencer shares. “That increase in awareness and traffic directly contributed to our biggest Black Friday ever.”

For BYLT, it’s not just about partnering with big names it’s about backing every decision with data.

“Injecting a streaming event with 120 million viewers into our brand strategy was a game-changer,” Spencer says. “And KnoCommerce helped us prove the impact. We had a baseline before the fight, and when we pulled November’s data, we saw a huge spike. And I know there’s going to be a lagging effect, so I’ll keep watching in December too.”

Breaking into women’s fashion

Primarily known for their men’s premium basics, expanding into women’s fashion was a new territory for BYLT. After analyzing their post-purchase surveys, they discovered that women were actually their biggest buyers, prompting them to capitalize on this insight.

This insight influenced BYLT’s marketing strategy and led to the introduction of a gift-with-purchase offer, making it even easier for women to try the new line. 

Using targeted post-purchase surveys, the team was able to dive deep into what female customers actually wanted from fit and style to the wardrobe gaps they needed to be filled. “We wanted to design more than just basics,” Spencer explains. “We wanted to design the basics women were truly looking for.”

That feedback didn’t just shape the products it influenced how BYLT marketed and positioned the entire women’s line.

“It was a cross-departmental effort,” Spencer adds. “Everyone from design to marketing to customer support contributed questions to the surveys. This ensured the final products weren’t just a reflection of customer insights but also the collaborative vision of our team.”

Another surprising insight? The age demo skewed a little older than expected.

“That was interesting,” Spencer admits. “But it makes sense. All types of women were already buying our men’s products, so now we’re figuring out how to refine our branding and messaging to make BYLT a go-to for women’s basics too.”

Company-wide collaboration

At BYLT, Kno isn’t just a marketing tool it’s a company-wide resource. On a monthly basis, Spencer will put together a report to share key results from their Kno surveys, highlighting notable callouts, important customer insights, NPS results, and attribution updates according to spend. 

“Every department uses it,” Spencer says. “Designers ask about fit preferences, finance checks on bundle preferences for holidays, and even our podcast awareness has been informed by surveys.”

By making customer insights accessible to everyone, BYLT has built a culture where data fuels smarter decisions across the board.

Skepticism around survey data

Survey data often faces criticism for being unreliable can customers really recall where they saw an ad? Spencer acknowledges this but explains that BYLT’s experience tells a different story: 

“There’s always skepticism, but the data speaks for itself. It consistently correlates with ad performance, and it fills in the gaps between first- and third-party data.” 

​​Kno has become a key part of BYLT’s attribution strategy, helping them connect the dots between customer feedback and performance metrics.

Testing new channels with Kno

BYLT is always exploring new ad platforms—most recently, AppLovin. But early on, Spencer admits, there’s still a lot to figure out. “It’s way too early to say one way or another,” he says. “We’re seeing decent performance, but we need more time and more incrementality tests.” 

One challenge? AppLovin doesn’t share a publisher list, so it’s hard to tell which specific apps are driving success. That’s where Kno has come in. “We added ‘mobile gaming app’ as an attribution option in our surveys,” Spencer explains. “So now, we can track what percentage of customers are actually coming from AppLovin and compare that to our spend.” 

Beyond that, Spencer sees a bigger opportunity with Kno. 

“AppLovin doesn’t give you demographic data. If we use Kno to filter responses and figure out who these customers actually are, that’s going to be really valuable.”

Results and key takeaways

• Informed Channel Spend: “We’re able to triangulate survey data with performance metrics, which helps us optimize our ad spend,” Spencer shares.
• Record-Breaking Black Friday: Campaigns like the Mike Tyson fight contributed to BYLT’s biggest Black Friday ever, proving the power of upper-funnel brand awareness.
• Cross-Department Collaboration: “It’s not just a marketing tool it’s a company-wide asset,” Spencer explains. Kno has united BYLT’s teams around shared customer insights.
• Customer-Centric Decisions: From bundling holiday products to launching new categories, customer feedback directly influenced BYLT’s strategic moves.

With KnoCommerce, BYLT’s turning insights into action, one campaign at a time. As Spencer puts it, “It’d be foolish not to have it as part of your system.”

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