As DTC brands continue to navigate the challenge of doing more with less, the Kno product team has been hard at work refining our platform to make it easier for you to unlock more value from your customer insights.
In Q1, we focused on simplifying how you gather and utilize feedback, streamlining integrations with your daily platforms, and enhancing personalization to boost customer engagement. The goal: empower DTC brands to learn more and take action with less effort.
Here’s a quick recap of the exciting developments we made in Q1!
New channel: QR code
QR code surveys are a game-changer for DTC brands looking to gain real-time customer feedback at key moments. We’re thrilled to introduce our brand-new QR code channel to your KnoCommerce account. With this feature, you can now capture valuable feedback right where your customers are interacting with your brand — whether that’s through an insert in their shipping box, a receipt after a purchase, or at an in-person event.
Every scan of a QR code survey offers actionable insights that help you make decisions that turn one-time buyers into loyal fans. This feature helps you bridge the offline-to-online gap and build a deeper connection with your customers.
Personalization features: Tailored experiences for higher engagement
Q1 brought two exciting personalization updates designed to maximize the impact of your DTC insight programs.
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Personalization feature
We launched a powerful Personalization feature that allows you to seamlessly include customer-specific details in your survey content — from names and geographic information to other personalized data points. The result? A more tailored experience for your customers, leading to higher engagement and richer zero-party data.
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Variant ID for audiences
We also introduced the Variant ID for Audiences feature, which enables brands to segment customers based on specific Shopify product variants. This is perfect if you’re launching a new product or seeking focused feedback on particular variants. These personalization updates help you engage with your audience in a more focused, targeted way.
Integrations: Connecting your insights to the tools you love
We know that DTC brands thrive on having their data in the tools they already use. That’s why in Q1, we made major improvements to our integration capabilities.
- Zapier Integration: Our new Zapier integration connects you with thousands of apps, from Google Sheets to Slack and beyond.
- Shopify Flow Integration: The Shopify Flow integration now allows you to push feedback into your workflows, triggering actions like Slack alerts or Gorgias tickets based on customer responses.
- Expanded Compatibility: We’ve also strengthened our compatibility with tools like Make, Segment, and Rudderstack, making it easier than ever to route data where it belongs.
These upgrades are just the beginning of our mission to make KnoCommerce the easiest platform to push and pull insights with your existing systems.
Design partners: Shaping the future of DTC insights
We’ve seen some incredible DTC brands partner with KnoCommerce to develop the next generation of customer insights. If you want to collaborate with us to shape the tools you’ll use tomorrow, we’d love to hear from you! Join our Design Partner program to help co-create the future of DTC insights with us.
What’s on the horizon: Exciting updates for Q2
We’re gearing up for even more exciting updates in Q2! Here’s what you can expect:
- A sleek new UX to enhance your user experience.
- New channels for collecting customer feedback.
- Supercharged reporting and analytics for sharper insights.
- Proactive insights and reporting delivered straight to your inbox, keeping you ahead of the curve.
The best is yet to come — we can’t wait to share what we have in store for you in Q2!
Stay tuned for more updates, and thank you for being part of the KNO community.